Thursday, June 14, 2012

Lash Out!

by Kris Pitcher

I stood there in the aisle with information overload. "Nourishing", "Mega Volume", "Protein Enriched", "Soy Extracts", "80% Longer", "Enriched", "Extended", "Long Lasting", "Vibrating Wand", "Pump Volume"...

What's pump volume, and I don't need a vibrating wand for my mascara? They ranged from $1.99 to well over $15. I just needed a new mascara. I was mesmerized by mascara marketing.

I stood there and I thought...this is how people feel about nutrition. And it's all marketing. I ended up with the one with the seal touting it as "Self's best" something or other. It was $2.99. It said it would make my lashes 80% longer...which I knew would not happen.

I didn't even want that to happen. If that happened, my lashes would be up over my hair line. But it works just fine.

Marketing is perfectly designed by psychologists and tricky people to sell you the sexy person you wish you were. Whether you're buying cereal or mascara. It's just marketing.

So the moral of the story is, don't worry about the marketing. You don't need to buy every item you see on Dr. Oz. Sorry Dr. We don't have to get all caught up in all the hype. You don't need to eat acai berries. You probably don't need raspberry keytones, or whatever the next thing is.

Eat what you know you need. Eat less of the things you know you should eat less of. Drink your water, do your workouts...don't be a lemming.

The marketing doesn't have to suck you in, you're smarter than that. You know that carrots don't have trans fats - the package telling you so shouldn't make you buy one brand over another. (You didn't fall for that did you?)

Stop and think before you get caught up in the marketing. Stand in the aisle and think before you make a bad purchase. Use your head, and lash out! 

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